Brand identity and app development for sharing and organizing travel, meals, and trips.
We developed a strategic branding and naming process for KEEPS. to appeal to a diverse range of women, from their 20s to 60s, with incomes between $75k and $400k. By conducting thorough research and competitive analysis, we crafted a brand that offers elevated prestige while being accessible, positioning KEEPS. distinctively in the market.
We created a design system to make KEEPS. stand out from competitors like Pinterest. This included designing logos, art direction, icons, patterns, colors, and fonts that conveyed warmth and empowerment, while ensuring a clean and user-friendly interface.
We focused on an intuitive user experience with UX wireframes designed for simplicity and ease of use. We mapped the user journey, refined the experience based on feedback, and implemented front-end coding to ensure a responsive, engaging app. User surveys were conducted to validate the MVP and meet user expectations.
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